Kwality Group – 41 Years of Excellence in Automotive & White Goods ABS Plastic Parts Chrome Plating.
With four decades of expertise, Kwality Group stands as a trusted leader in chrome plating, specializing in ABS plastic parts for the automotive and white goods industries. Since its inception in 1984, the company has built a stellar reputation for delivering high-quality, durable electroplated finishes that meet the most stringent global standards.
From the very beginning, Kwality Group has consistently been at the forefront of technological advancements in electroplating, offering a broad range of finishes including trivalent and hexavalent chrome, satin nickel, and black chrome. Their extensive experience and state-of-the-art facilities, including fully automated plating lines, have made them a preferred supplier to industry giants across various sectors.
We specialize in delivering precision
injection molding and premium
electroplating, delivering exceptional
quality and innovation to elevate our
customers' products to perfection
We strive to inspire our employees to reach their full potential while fostering a culture of excellence. Our commitment to sustainability drives us to anticipate and exceed customer expectations. By optimizing costs without compromising quality, we aim to deliver world-class products and services.
Our goal is to be the preferred global supplier, continually delighting our customers with the right balance of quality, price, and timely delivery. Through the effective utilization of human talent, advanced technology, and material resources, we aspire to create a healthy, innovative, and thriving work environment.
Kwality Group’s commitment to sustainability and quality is demonstrated through environmentally responsible practices, including Cr6-free etching and wastewater treatment systems. The company remains ISO 9001-2015 and IATF 16949-2016 certified, ensuring consistent excellence in every product.
Industry-Certified Operations (ISO 9001, IATF 16949, and beyond), ensuring world-class reliability and performance. At Velu Decorative Auto Parts Pvt. Ltd., we blend technological innovation, sustainable practices, and manufacturing excellence to deliver top-tier automotive electroplated components for the world’s leading brands.
For 41 years, Kwality Group has been synonymous with reliability, innovation, and high-quality chrome plating for automotive and white goods manufacturers. As they continue to serve global customers, they remain dedicated to advancing the industry and providing exceptional plating solutions.
Chennai is set to witness a transformational leap in decorative electroplating with the launch of Velu Decorative Auto Parts Pvt Ltd, a visionary initiative by Kwality Group. Renowned for its pioneering advancements in electroplating and surface finishing, Kwality Group is redefining the industry by offering world-class decorative solutions for businesses of all sizes—from global automotive leaders to tiered suppliers.
Trivalent Chrome (Cr3)
– REACH & RoHS Compliant
Zero Liquid Discharge (ZLD) Wastewater Treatment
– Recycling & purification for a greener future
Energy-Efficient Automation
– Reducing environmental impact with advanced process controls.
Selective Electroplating for complex components
Anodizing for aluminum and lightweight metals
Custom surface treatments for unique applications
Continuous innovation in electroplating techniques
Collaboration with automotive leaders for next-gen coatings
Trusted supplier for major automotive brands
Exporting to Europe, North America, and Asia-Pacific
Global partnerships ensuring seamless supply chain
Logistic hubs for efficient delivery
Tailor-made solutions for diverse industry needs
Dedicated R&D for customer-driven innovation
Specializing in premium ABS/PC-ABS injection molded components, the company employs a cutting-edge, fully automated POP electroplating process, far surpassing conventional manual methods in precision, efficiency, and sustainability.
Inspired by world-class automatic POP plating plants, this state-of-the-art, 40,000 sq. ft. facility stands as a symbol of technological excellence and environmental consciousness. Constructed using sustainable materials, it reflects the visionary legacy of Mr. A. Duraivelu, who founded Kwality Electroplaters in 1984 with a commitment to innovation and quality.
Ideal for automotive & decorative applications
Smooth, matte finish for aesthetic appeal
Enhanced corrosion resistance
Elegant, high-tech look with superior durability
Advanced Injection Molding & Electroplating Lines, ensuring precision, consistency, and efficiency.
State-of-the-Art Quality Control & Testing Labs, upholding the highest standards of durability and performance.
Cr6-Free Etching Process, promoting environmentally sustainable plating solutions.
Energy-Efficient Plating Lines, designed to minimize carbon footprint and optimize resource utilization.
Commitment to Quality, Sustainability & Compliance, with strict adherence to global safety & environmental standards, ensuring eco-friendly and responsible manufacturing.
Innovative Process Optimization, reducing waste while maximizing efficiency and quality.
Velu Decorative Auto Parts Pvt. Ltd. is a trusted name in high-precision electroplating and injection molding for the automotive industry, delivering premium finishes, durability, and aesthetic excellence for interior and exterior components.
High-Capacity, Scalable Production Daily Output: Over 40,000+ sq. ft. of plated parts, ensuring seamless handling of large-scale automotive manufacturing.
Comprehensive Automotive Solutions Specialized in plating interior trims, exterior accents, grilles, emblems, and functional components with superior quality and finish.
